Урок 2. Areas of Business and Careers in Business.
методическая разработка (11 класс) на тему
Дидактический материал по курсу "Деловой английский язык" для 11 класса
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Areas of Business and Careers in Business.
There are now 5 broad fields or areas of business that offer exciting careers. They are:
- management
- marketing
- accounting
- finance
- data processing
Management is the process of running, governing and controlling some business. The board of directors of a company works in the area of management.
The main aim of marketing is to find out what consumers want and to provide them with it.
Marketing is:
- identifying consumer needs through market research and producing the goods or services that satisfy these needs;
- delivering the produced goods and services, from the manufacturer to customers.
Marketing involves:
- developing the right product
- pricing it attractively
- promoting it
- distributing it to the customers.
These are the basic elements of the marketing mix, the 4 P’s: PRODUCT, PRICE, PROMOTION and PLACE.
Accounting is recording the incomes, expenses and the overall financial position of a company.
Finance is the management of money matters.
Data processing is collecting, organizing and outputting information by means of IT, which help to run business activities.
Within each field there are certain jobs in which you can specialize.
Management | Marketing | Accounting | Finance | Data processing |
Production manager – responsible for controlling production | Market researcher – finds out what kind of goods consumers want and how much they are willing to spend. This information is used by producers before producing new products. | Bookkeeper | Banker | System analyst – a technical manager who plans the work of the production. |
General manager – the chief manager (CEO) | Sales manager – is responsible for the work of a sales department. | Auditor – audits the company’s accounts. | Financial analyst | Computer programmer – writes programs. |
Personnel manager | Merchandiser – plans and stimulates sales of a certain product. | System administrator – ensures stability of the company PCs work. | ||
Assistant manager (assistant – a person who helps) | Advertising agent (promoter) | |||
Office manager – is responsible for documents, records, reports. | Purchase manager – a specialist of buying (usu materials for production) | Technical support manager –troubleshoots the PCs of the company. | ||
Public relations manager – forms in the eyes of the public an attractive image of the company. | Seller | |||
Wholesale manager- is responsible for the sale of goods in large quantities, to jobbers or retailers, not to the general public. | ||||
Intermediary | ||||
Retail manager – is responsible for selling goods to the general public, in shops, markets or by mail. |
Tasks.
- Choose the correct variant:
- A person working in the area of data processing may specialize in:
a) computer programming b) computer operating
c) system analysis d) all of the above
- A bookkeeper is a specialist in:
a) management b) marketing c) accounting d) finance
- Marketing is fully connected with:
a) finance b) distribution c) accounting d) computers
- Cross out one job which doesn’t belong to the field of business and then write the name of the field.
Find the odd word in the line of words | Field name of the field |
Retail manager / CEO / Assistant manager / Office manager | ------ |
Computer operator / System analyst / Auditor / Computer programmer | ------ |
Accountant / PR manager / Auditor / Bookkeeper | ------ |
Office manager / Banker / Financial analyst | ------ |
Promoter / Merchandiser / Seller / Personnel manager | ------ |
- Write definitions for those jobs in the chart which do not have them.
- Find out everything you can about ONE job from the box. Speak about this job following the plan:
- what duties it includes
- what are its advantages and disadvantages
- if it is popular in our country or not
- why it is popular or not
- what are the working conditions for this job (salary, working day, vacation days, bonus payments, extra work)
- if you find it interesting or not
- what personal qualities it requires
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