Task 9

Прочитайте тексты и установите соответствие между текстами и их заголовками: к каждому тексту, обозначенному буквами A–G, подберите соответствующий заголовок, обозначенный цифрами. Используйте каждую цифру только один раз. В задании есть один лишний заголовок.

1. Early mobile phones
2. Annoying mobiles
3. Expensive mobiles
4. Fashionable mobiles
5. Multifunctional mobiles
6. Modern mobile phones

1. Lars Magnus Ericsson, was the first man who had a telephone in his car. When he saw a place where he could get to phone lines, he connected to them with a pair of long electric wires. Then in Russia two Soviet engineers successfully tested a mobile phone installed in a car. It could connect to a local telephone network within 20 kilometers. A year later, two engineers from Europe tried to use antenna in the phone.
2. The company of mobile phones in Finland started to sell their products in 1970. There were several types of phones: 2G and later 3G. Third-generation phones are now used everywhere in the world. They are small, flat and very comfortable to use. Some people say that the only problem with the new phones is to remember all the functions. The mobile phone is often called the Seventh of the Mass Media (with Print, Recordings, Cinema, Radio, TV and Internet the first six).
3. In many countries, most adults and many children now have mobile phones. Mobile phones are used for a variety of purposes, including keeping in touch with the family, running business, and for emergency calls. Children and adults often play mobile phone games or use the phone as an audio player. In Japan, phone companies provide immediate notice of earthquakes and other natural disasters to their customers free of charge. In the event of an emergency, disaster response crews can find injured people using the signals from their mobile phones.
4. Today’s mobile phones do more than just offer voice, email, Web and music services. They are stylish accessories, too. Cool design has always played a great role in digital business. People, young people especially, use the phone to express their self. Just like clothes, phones can carry a message of sports lifestyle, luxury, adventure or romance. Mobile phone companies introduce their new collections every season and it’s rather difficult to keep up with today’s mobiles.
5. Mobile phones have increased greatly in the world. Some people carry more than one mobile phone for different purposes, such as for business and personal use. The mobiles are to be seen absolutely everywhere – in schools, restaurants, theatres and even churches. They ring during lectures, meetings and in classical music concerts. In recent survey, 62 % of people said that the most irritating thing in their lives was mobile phones on the train!

Tasks 10-17

Прочитайте текст. Определите, какие из приведённых утверждений 10–17 соответствуют содержанию текста (1 – True), какие не соответствуют (2 – False) и о чём в тексте не сказано, то есть на основании текста нельзя дать ни положительного, ни отрицательного ответа (3 – Not stated).

Nike

Take a look around. How many people are wearing Nike right now? There is at least one, trust me. Nike is the number one manufacturer of footwear and clothes, and it has become a world famous brand on the same level as Coca Cola, McDonald’s, and Apple.

Nike was originally known as Blue Ribbon Shoes. It was founded in 1964 by the runner Philip Knight and his coach Bill Bowerman. They established the company to import cheap Japanese running shoes for sale in the U.S. At the very beginning they had no room or shop, so Philip Knight sold the shoes out of the back of his car. Meanwhile Bill Bowerman worked on improvements to the footwear. He tore the shoes apart to see how he could make them lighter and better.

In 1967 a third person joined Blue Ribbon Shoes. It was Jeff Johnson. A runner himself, Johnson became the first full-time employee of Blue Ribbon Shoes. His contribution to the company is so great that it's hard to estimate. Johnson created the first product brochures, print adverts and marketing materials, and even took the photographs for the company’s catalogues. He established a mail-order system and opened the first company shop.

At about the same time the company became ready to take a big move forward. They no longer wanted to be distributors, but wished to start designing and manufacturing their own brand of athletic shoes. Here again Johnson made an enormous contribution to the company. One night, he dreamed of Nike, the Greek goddess of victory, and suggested the name to his bosses.

Yet, another thing was missing – a memorable logo. One was created by a graphic design student Carolyn Davidson. She had become acquainted with Philip Knight who asked her for her design ideas and Carolyn agreed to do some freelance work for his company. Soon she presented a number of designs to Philip Knight and the other company managers, and they finally selected the mark which today is the Swoosh. That has been the Nike logo ever since then. Amazingly, Carolyn asked just $35 for her work.

In 1988 Nike started an advertising campaign with its world famous slogan 'Just Do It'. The slogan was born during a Nike meeting with the advertising agency. The slogan has become so closely associated with Nike that as soon as most people hear or see those three words, they remember Nike, even if the company name is not mentioned. Today, the words 'Just Do It' and the Nike "swoosh" brandmark are all that are needed to identify something as a Nike product.

Isn't it amazing how a small symbol we call a logo can make a company into a huge success.

10. Nike and Blue Ribbon Shoes are the names for one and the same business.

        1) TRUE                        2) FALSE                        3) NOT STATED

11. The business was founded by Japanese businessmen.

        1) TRUE                        2) FALSE                        3) NOT STATED

12. The business started with renting a large shop.

        1) TRUE                        2) FALSE                        3) NOT STATED

13. P.Knight, B.Bowerman and J.Johnson were responsible for different spheres of the business in the company.

        1) TRUE                        2) FALSE                        3) NOT STATED

14. Famous athletes were employed to advertise the company’s shoes.

        1) TRUE                        2) FALSE                        3) NOT STATED

15. The company Nike was called after a character from an ancient myth.

        1) TRUE                        2) FALSE                        3) NOT STATED

16. Nike’s logo was created by a famous advertising company.

        1) TRUE                        2) FALSE                        3) NOT STATED

17. The Nike company paid a large amount of money for creating the slogan «Just Do It».

        1) TRUE                        2) FALSE                        3) NOT STATED

Задание 9:        A1        B5        C6        D4        E2

10.        1 (TRUE)

11.         2 (FALSE)

12.        2 (FALSE)

13.        1 (TRUE)

14.        3 (NOT STATED)

15.        1 (TRUE)

16.        3 (NOT STATED)

17.        2 (FALSE)