Презентация "Телевидение: прошлое и будущее" ( английский язык)
презентация к уроку по английскому языку (8 класс)

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TV: Past and future In just half a century, television has covered a planet, becoming a global power with a profound impact on everything, from buying habits and fashion styles to politics and language. Television affects our daily life in a way that no other media can. страница 1 Гимназия им. А.В. Кольцова, Воронеж

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John Logie Baird страница 2 Гимназия им. А.В. Кольцова, Воронеж The idea’s “birthday” goes back to 1875. But only in 1926 a Scottish engineer turned the idea into a practical reality. It was John Logie Baird, who produced the first TV-pictures just 8 years after the First World War.

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The Baird/Jenkins System It was simply an idea of a machine able to broadcast both – sound and vision. It was in black and white and not very clear, but he had proved that the principle worked. In 1931, the Radio Corporation of America (RCA) broadcast experimental signals from the Empire State Building, featuring a familiar cartoon character, Felix the Cat. The first TV star was born. страница 3 Baird Televisor Гимназия им. А.В. Кольцова, Воронеж Felix The Cat

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Since 1980 there have been four major developments of TV. The first was video. These days 50% of homes have a video-cassette-recorders VCR. страница 4 Гимназия им. А.В. Кольцова, Воронеж The first VCR BASF Video-cassette

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страница 5 Гимназия им. А.В. Кольцова, Воронеж The second is satellite TV. Thanks to direct broadcast satellites (DBS), dozens of new channels are now available to anyone who buys a recieving “dish”.

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HD satellite receiver The third development is cable – a system of Hi-Tech wires, which provides even more channels at a price. Fourthly, there’s HDTV (high definition TV), which offers a much clearer and more realistic picture than was posible even a few years ago. страница 6 Гимназия им. А.В. Кольцова, Воронеж

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So, the TV has come a very long way in a very short time. What is left for TV to achieve in the future страница 7 Гимназия им. А.В. Кольцова, Воронеж ???

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Look through the text and define if the following statements are true or false. 1. The idea of TV ‘birthday” goes back to the 1975. 2. It was an English engineer who produced the first TV-pictures. 3. It was simply an idea of a machine able to broadcast sound and vision. 4. Since 1980 there have been three major developments of TV. 5. Thanks to VCR dozens of new channels are now available to everyone. 6. The third development is cable – a system of Hi – Tech wires, providing even more channels, at a price. 7. Nothing can offer a much cleaner and more realistic picture than we have now. 8. Television affects our daily life in a way that no other media can. страница 8 Гимназия им. А.В. Кольцова, Воронеж T F F F F T F T

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In Britain there are 12 national (1) ______ newspapers and most people read one of (2)_______ every day. Daily newspapers are (3)__________ on every day of the week except Sunday. Sunday newspapers are (4)________ than daily newspapers.All the Sunday newspapers are (5)__________ . Most national newspapers in Britain express a (6) _________ opinion, most of them rightwing, and people (7) ________ the newspaper that they read according to (8) _______ own political (9) _______ . страница 9 Гимназия им. А.В. Кольцова, Воронеж DAY THEY PUBLISH LARGE NATION POLITICS CHOICE THEY BELIEVE Read the text. Use the word given in capitals at the end of each line to form a word that fits in the space in the same line. DAYLY THEM PUBLISHED LARGER NATIONAL POLITICAL CHOOSE THEIR BELIEF

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The mass media is an effective means of (1) people, because for (2) of them their direct (3) are rather limited and their knowledge about the (4) world comes from what they read, hear on the (5) or see in films or on television. We know about (6), crimes, cultural and sporting (7) only through the media unless we are present. страница 10 Гимназия им. А.В. Кольцова, Воронеж 1___________ 2___________3___________4___________ 5___________ 6___________ 7___________ Complete these sentences by using the correct words from the box. Use each word once only. socializing socializing experiences wider majority radio politics events majority experiences wider radio politics events C O N G R A T U L A T I O N S !