FAST FOOD
занимательные факты (11 класс) на тему

FAST FOOD

MARKETING

"We treat you right". "Have it your way." "We love to see you smile." "Your way, right away." "What you want is what you get." "Taste the difference fresh makes." "A fresh take on fresh taste." These are just a Few of the slogans various fast food companies have used over the yeats to attract customers. With commercials featuring cheerful music and catchy jingles broadcast on radio and television, fast food companies rely on sophisticated marketing to convince consumers that their food offers the best taste and value, or is the most fun to eat.

Much of the marketing of fast food is specifically targeted to children. Of course, the goal is for children to see a restaurant's advertisements, then persuade their parents to take them there. With children in mind, McDonald's features Ronald McDonald, a clown, and Taco Bell introduced a talking Chihuahua dog. Fast Food restaurants frequently offer a free toy with every purchase. A similar but more alluring type of promotion is to offer a set of toys, which requires more than one purchase to acquire the complete set. Some companies now have attractive playgrounds with swings, slides, and balloons as integral parts of their restaurants, so children can eat and play at the same place.

To attract adults, fast food marketing campaigns emphasize the method of food preparation or value rather than fun. Typical promotions are "Two for the price of one" or "Buy one at the regular price and get a second one free!" Restaurants sometimes offer a large serving for the mme price as a small one. One company boasts that their hamburgers are tastier because they are charcoal broiled, not fFried. Another competitor claims that one of their sandwiches can be ordered in 1,024 possible ways; a figure based on the number and combination of condiments available.

There have been innumerable contests at fast food restaurants, with the expectation that customers will feel hungry as well as lucky. Prizes can range from a free hamburger or drink to an all expenses-paid vacation. Whether by gimmicks or giveaways, marketing in the fast food industry is crucial because it helps companies distinguish themselves from competitors that offer almost exactly the same type of meals.

GROWTH

Fast food has grown remarkably, not only in the United States, but also around the world. Restaurant chains represent a multi-billion dollar industry that shows no sign of slowing down. Innovations in operations and products have kept the industry growing and led to speeding up rhe pace of contemporary life.

From its inception, fast food has lived up to its name. This service reduced the cost of operating a restaurant and established relatively low prices. Now we see "drive up" service. Customers can order, pay, and leave without turning off the motors of their cars. Many eat as they drive!

All the major fast food chains now sell breakfast to hungry people in a hurry. Chains have also sought new markets other than the traditional roadside ones. Now we see fast food counters inside amusement parks, shopping centers, movie theaters, airports, schools, and even a few hospitals.

For many people, however, fast food has become symbolic of a fast-paced lifestyle that is neither natural nor healthy. An organization called Slow Food was established in Italy in 1986 to oppose fast food and its assembly-line approach to cooking and eating. The Slow Food manifesto, endorsed in Paris in 1989 by delegates from 15 countries, states, "We are enslaved by speed and have all succumbed to the same insidious virus: Fast Life, which disrupts our habits, pervades the privacy of our homes and forces us to eat Fast Foods." To fight the negative connotations of fast food, many companies now emphasize the word "fresh" in their advertising and use the term "quick service" to describe their operations.

What was your order? 
A LOGIC PUZZLE

There are eleven related facts listed below for this logic puzzle. After reading them, help the waitress who is serving the table to figure out the answer to this question: Who ordered the cola, cheeseburger with pickles, and French fries?

1. Six friends went to a hamburger drive-in and decided to eat inside the restaurant.

2. The friends sat in a booth, three people on each side of the table.

3. They ordered six different meals.

4. Jack sat next to Jill.

5. Jill sat opposite the boy who sat next to Betty.

6. Archie ordered cola, a plain hamburger and French fries and sat across from Jane.

7. The boy who had the vanilla milk shake and two hot dogs sat across from Betty.

8. The girl who ordered the diet cola, fish sandwich, and onion rings sat between Archie and Reggie.

9. Reggie didn't order a diet cola, grilled chicken sandwich, and French fries or a cola and taco salad.

10. The girl who ordered the diet cola, grilled chicken sandwich, and French fries sat across from Archie.

11. The girl who sat next to Jack had a cola and taco salad.

Who had the cola, cheeseburger with pickles, and French fries?

Answer:

WHAT WAS YOUR ORDER?

Reggie had the cola, cheeseburger with pickles, and French fries. The numbers in parentheses beside each person's name indicate which facts apply for figuring out who ordered what.

 Jane (6 &10) Diet cola, grilled chicken sandwich, and French fries

Jack (4, 7 & 11) Vanilla milkshake and two hot dogs

Jill (4, 5 & 11) Cola and taco salad

Archie (6, 7 & 8) Cola, plain hamburger, and French fries

Betty (5, 7 & 8) Diet cola, fish sandwich, and onion rings

Reggie (5, 7. 8 & 9) Cola, cheeseburger with pickles, and French fries