Презентация по страноведению "All India Radio"
презентация урока для интерактивной доски по английскому языку

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All India Radio ( AIR ), officially known since 1956 as Akashvani ("Voice from the Sky"), is the national public radio broadcaster of India and is a division of Prasar Bharati. It was established in 1930. It is the sister service of Prasar Bharati's Doordarshan, an Indian television broadcaster. Headquartered in the Akashvani Bhavan building in New Delhi, it houses the Drama Section, the FM Section, the National Service, and is also home to the Indian television station Doordarshan Kendra, (Delhi).

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History On 1 October 1939, the External Service began with a broadcast in Pashto. It was intended to counter radio propaganda from Germany directed at Afghanistan, Persia and Arab nations. 1939 also saw the opening of the Dhaka station of Eastern India, in what is now Bangladesh. This station catered and nurtured the pioneers of Bengali intellectuals. The foremost among them, Natyaguru Nurul Momen, became the trail-blazer of the talk-show in 1939. He wrote and directed the first modern radio-play for this station in 1942. When India became independent in 1947, the AIR network had only six stations (Delhi, Mumbai, Calcutta, Chennai, Lucknow, and Tiruchirappalli). The three radio stations at Lahore, Peshawar and Dhaka remained in what became Pakistan after the division. The total number of radio sets in India at that time was about 275,000. On 3 October 1957, the Vividh Bharati Service was launched, to compete with Radio Ceylon. Television broadcasting began in Delhi in 1959 as part of AIR, but was split off from the radio network as Doordarshan on 1 April 1976.FM broadcasting began on 23 July 1977 in Chennai, and expanded during the 1990s.

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Domestic services Vividh Bharati is one of the best-known services of All India Radio. Its name roughly translates as "Diverse Indian". It is also known as the Commercial Broadcasting Service or CBS. Commercially, it is the most accessible AIR network and is popular in Mumbai and other large cities. Vividh Bharati offers a wide range of programs including news, film music, short plays, music and comedy. It operates on different medium wave-band frequencies in each city. Other services: primary and national channels

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External services The external services of All India Radio are broadcast in 27 languages to countries outside India via high-power shortwave band broadcasts. Medium wave is also used to reach neighbouring countries. In addition to broadcasts targeted at specific countries by language, there is a General Overseas Service broadcasting in English with 8¼ hours of programming each day aimed at a general international audience. The External Services Division of AIR is a link between India and rest of the world, especially in countries with Indian emigrants and people of Indian origin. It broadcasts the Indian point of view on matters of national and international importance, and demonstrates the Indian way of life through its programs. QSL cards (which are sought-after by international radio hobbyists) are issued to radio hobbyists by AIR in New Delhi for reception reports of their broadcasts.